VOXIE × ZAXBY'S CATERING

Your Catering Business Has a
Discovery Problem.

63% of catering orders already come from your everyday guests. They just don't know you cater.

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THE PROBLEM

The Catering Opportunity Is Hidden in Plain Sight.

What the data and your customers are telling you.

Guests don't know you cater

63% of catering orders come from everyday guests who never connect Zaxby's with catering.

Abandoned orders go unrecovered

Guests browse the Olo catering page and leave. Nobody follows up.

No repeat purchase follow-up

Past catering customers placed an order and were never contacted again.

Franchisees can't market catering locally

900+ owners know their local catering opportunity better than anyone — but have no tool to act on it.

No catering SMS list exists

There is no dedicated opt-in list to market catering to — the channel has to be built from zero.

First-party stalled at $600/store

The dedicated catering page is live but has no marketing channel driving traffic to it.

The Approach

Two Phases. One Strategy.

Phase 1 activates revenue you already have. Phase 2 builds the list that compounds it.

PHASE 1 — DAYS 1–30

No new infrastructure

Activate What You Already Have

Your Mealtime list and Olo purchase data are sitting idle right now. Phase 1 puts them to work before building anything new.

Mealtime List Blast

Target $50+ order history and platters purchasers with a catering awareness send

Immediate revenue

Cart Abandonment Recovery

Olo surfaces contact data for guests who browsed catering but never ordered

Highest intent

Post-Purchase Repeat

Automated follow-up to every completed Olo order — 25 days after delivery

Recurring revenue

Phase 1 output

Revenue from day 1 — no list build required

unlocks

PHASE 2 — DAYS 30+

Compounds over time

Build the Catering SMS List

QR codes, pop-ups, and franchisee sends grow a dedicated catering subscriber base. Every campaign gets more valuable as the list grows.

In-Store QR Opt-ins

QR codes on packaging, tray liners, and register screens — guests opt in at the moment of purchase

Passive list growth

Website Pop-up

Lightweight opt-in on the Olo catering page captures visitors already researching catering

High intent opt-ins

Franchisee Local Sends

Corporate sets guardrails — franchisees activate catering campaigns to their own local lists

Local revenue

Phase 2 output

A dedicated catering list that makes every future campaign stronger

Phase 1 revenue justifies the Phase 2 investment — the pilot pays for itself before the list build begins.

The Playbook

6 Ways SMS Moves the Catering Needle.

Every campaign tied to a Zaxby's catering revenue outcome.

Trigger

Message

INTEGRATION

Your team's lift is close to zero in phase 1.

Does this touch our stack? Here's the direct answer.

Voxie handles

Olo data connection
Reads from Olo's API
TCPA compliance
Managed entirely at platform level
A2P 10DLC registration
Carrier registration and deliverability
QR asset creation
Print-ready for packaging and signage
Campaign build and send
Your team approves, we deploy

Zaxby's approves

Message copy and offers
Your team reviews before anything sends
Olo API credentials
One-time read access share
Audience segment sign-off
Confirm which segments are in scope
QR placement decisions
Packaging, in-store, and web

Nothing changes

Olo first-party site
Voxie reads only, never writes
Punch loyalty / Mealtime
No changes to loyalty stack
EasyCater
Stays fully operational
Native app and POS
No POS integration in phase 1
CDP infrastructure
No CDP access needed

30 days to first send

Kickoff

Olo live

Approvals

Assets

Deploy

Campaign

Send

WHY VOXIE

Franchise Brands Already Running This Playbook.

Results from brands that look like Zaxby's.

ROAS

Inspire Brands runs SMS across thousands of franchise locations.

Voxie's efficient onboarding made it easy for us to navigate SMS marketing.

Ryan Dickerson, Inspire Brands

0.0M

SUBSCRIBERS IN 90 DAYS

Arby's built a national list in under three months.

Switching to Voxie has been one of the best decisions we have made for our franchisees.

Multi-Franchise Restaurant Group (G2 Verified)

CVR ON LOCAL VS. NATIONAL SENDS

Jersey Mike's layered local personalization on top of national campaigns. Local sends drove 4% CVR vs. 2% on national shortcode sends.

Partnering with Voxie helped us drive a 300% ROAS.

Somia Fariad Silber, CEO, Edible Arrangements

4.8/5

G2 Rating, 82 reviews

NPS 100

30% above category avg

99%

Likelihood to recommend

High Performer

G2 SMS Marketing Grid

Verified reviews on G2. View full profile at g2.com/products/voxie

ROI · STATUS QUO

Here's What the Status Quo Is Costing You.

Happening today, with no SMS program in place.

Your real numbers go here.

This slide updates with your actual data before June 25. We've requested cart abandonment metrics, orders per store per month, and total SMS subscriber count from your CDP team. Once confirmed, these become real loss figures — not estimates.

FIRST-PARTY REVENUE

~$630/store/mo

Confirmed on call

AVERAGE ORDER VALUE

$250–$300

First-party and EasyCater

AWAITING FROM CDP TEAM

3 inputs pending

Subscriber count, cart data, orders by channel

Numbers update before June 25. The calculator on the next slide uses adjustable defaults until then.

ROI · YOUR NUMBERS

Now Run the Math on Zaxby's.

These are your assumptions, not ours.

Default inputs are estimates based on your call. Update them when your CDP team sends the real numbers — the outputs recalculate instantly.

Catering locations900

First-party orders/store/month8

Average order value$250

ESTIMATED ANNUAL UPSIDE

$4,924,800

Based on default assumptions — adjust the sliders to match your reality.

BREAK-EVEN

Less than 1 recovered order/location/month

What it takes to cover Voxie's cost

IF WE'RE HALF RIGHT

$2,462,400

Still pays for itself many times over

THE PLATFORM

Built for Franchise Brands. Not Retrofitted.

Four things that matter when you're deploying SMS across 900+ locations.

Franchise infrastructure from day one

Segmentation, franchisee billing, and corporate override built in.

You don't manage opt-ins. We do.

TCPA, consent, quiet hours, A2P 10DLC, all handled at platform level.

Click rate is not a KPI. Revenue is.

Send-to-Olo-transaction attribution on every campaign.

Live in weeks, not quarters

First catering campaign within 30 days of signed agreement.

WHAT HAPPENS NEXT

Three Steps from Interesting to First Campaign Live.

Business case review

Walk through this proposal together, validate the ROI inputs with your real numbers, and align on which use cases to launch first.

June 25

60-day pilot scoped and launched

Pilot structured as the first 60 days of a full agreement with a clean opt-out clause. We handle setup, QR assets, list import, and campaign build.

30 Days to Live

First campaign live

Cart abandonment recovery, post-purchase flow, and in-store list build all running. Attribution data from real catering orders within 60 days.

60 Days to Results

"Your catering product is great. The guest just doesn't know it's there yet."

See you June 25.Questions? Reach Maxwell

Your Catering Business Has aDiscovery Problem.